Why do brands exhibit at fairs and then have closed stands?
Last month at my first visit to Salon International de la Lingerie in Paris I was very frustrated by the number of brands that expected me to have made an appointment to see them at the show.
I only wanted to pop in and have a quick look at the collection to decide if I felt a more lengthy appointment was worthwhile.
I’ve been in retailing for many years, but have been running my lingerie shop for just two years, so I’m still building up my contacts.
You would think brands would want to meet a potential new stockist like me, but they do make it difficult even to make contact. Maybe it was a French or Italian attitude I came up against in Paris, but I’m hoping for an open-door policy on the stands at Pure London and Moda this month.
We are always being told that not enough independents attend trade shows. Those of us who do spend our precious time and money turning up ought to be appreciated more. I can promise that all independent buyers will be given a warm welcome at the Fashion Association of Britain (FAB) stands at Olympia and the NEC. Do drop by.
- Lyn Wiltshire, Owner of lingerie indie Loula Lingerie in Leigh-on-Sea, Essex, and committee member of the Fashion Association of Britain (FAB)