Almost 70% of young consumers are driving spend on UK retailers’ mobile phone apps, new research has shown.
A report by analytics company GlobalData has revealed that 67.7% of 16-to-24-year-olds prefer to use retailers’ mobile apps over mobile-optimised websites.
In total, 61.4% of UK consumers agreed that they would rather purchase products using a retailers’ apps.
Meanwhile, 62.3% of consumers over 65 said they were not confident their details would remain secure when using a smartphone to shop outside the home.
GlobalData has forecasted that mobile spend will rise 88.3% by 2023.
Hannah Thomson, senior retail analyst at GlobalData, said: “As spend shifts to mobile devices, 61.4% of consumers agreed that they preferred to use retailers’ apps as opposed to mobile-optimised websites. Retailers must therefore invest in building or enhancing their apps to tempt customers to download them over those of their rivals, in order to drive loyalty. This is especially key for retailers targeting a younger demographic.”
The GlobalData survey studied data of 10,000 UK online shoppers in October 2018.