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Young fashion brand Bench considers sale

Young fashion brand Bench could be put up for sale again after its parent company initiated a review of the business.

Americana, the parent company of brands Bench and Hooch, has hired investment bank and corporate advisory firm Camaccord Genuity to lead a strategic review of the company.

Among the options is a sale of the group, according to The Sunday Times.

This is the second time Bench and its sister label Hooch have been put up for sale in as many years. Parent company Americana International was put up for sale for about £250m in 2011.

Americana, which generates annual sales of £100m and of £16m, has been owned by private equity firm HG Capital since 2007.

HG Capital previously hired adviser Rothschild to find a buyer for Manchester based business. However subsequent reports suggested the sale plans had been put on ice as they were unlikely to get maximum value for the business due to the uncertain economic climate. 

Readers' comments (3)

  • Well, Mike Ashley or JD havent bought anything this week so far! Saying that, it is only Monday!

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  • Bench and Hooch are very passe and offer little sustainable future. Sounds like perfect Ashley criteria!

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  • Not his tsyle , let it go bust first, then pick it up for peanuts

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