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Young fashion Mina UK makes retail debut and plots overseas expansion

Women’s young fashion label Mina UK is to make its first move into retail with a store in central London.

The 1,100 sq ft store will open on July 29 on Great Titchfield Street and be situated above the brand’s basement head office and showroom, which relocated earlier this month from London’s Mortimer Street.

The brand, which was founded as a stall on Portobello Market in London’s Notting Hill seven years ago, has 200 UK wholesale accounts, including indie department store group Hoopers, young fashion indie Repertoire in Southampton and womenswear boutique The Dressing Room in St Albans.

Mina UK wholesale manager Stacey Saunders said: “We used to get the general public coming into our showroom asking if they could buy the clothes. So we’re just testing the water, and being under one roof we can monitor first-hand how well it does. If it works then there could be room for bigger expansion.”

Saunders said she did not expect the opening of the store to impact independent stockists nearby.

“There are only a couple of stockists in the immediate area and we don’t think this opening will affect them that much,” she said.

Retail prices for the brand, which sells dresses, skirts and jackets, will range from £45 to £95. Wholesale prices start at £18 and go up to £38.

Saunders said Mina UK would consider expanding its wholesale business into the US and Australian markets this year. The brand has 1,500 European stockists across countries including France, Italy and Belgium.

Mina UK turned over £2.9m in 2009. It expects this to rise 30% in 2010.

The brand launched diffusion range T-Style in spring 10, aimed at a younger customer aged between 14 and 20. Saunders said the range had performed well.

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