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Cardiff shop sets Fenchurch blueprint

Streetwear brand Fenchurch has unveiled a retail store concept at its second store in the St David’s shopping centre in Cardiff that will provide a blueprint for openings from 2010.

Fenchurch opened a 2,500 sq ft flagship store at the recently renovated shopping centre this week and is scouting the UK for up to five more sites to open next year.

Fenchurch has one other store in London’s Covent Garden, which will receive the new shopfit and double in size to 2,000 sq ft in January as part of an expansion plan.

The brand has also inked a deal with department store chain House of Fraser to open four 250 sq ft concessions at the retailer’s Darlington, Solihull, Camberley in Surrey and Exeter stores, which are also in line to receive elements of the new look.

Fenchurch managing director John Cockburn said: “The store really does reflect our brand. The concrete background is neutral enough to let product stand out,
yet is completely different from the competition.”

Fenchurch will also open four concessions in Spanish department store chain El Corte Inglés before Christmas and plans to open standalone stores in European cities such as Barcelona, Berlin and Paris.

Design company Logistik created the store concept.

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