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Marketing push at Asos to drive sales

Etail giant Asos is to ramp up investment in marketing and increase delivery options in a bid to grow sales.

Despite delivering slowing sales growth over the six months to September 30, chief executive Nick Robertson said Asos had performed well against strong comparables.

In the six months to September 30, total sales at the fashion etailer grew 47% to £96.5m. In the first half of 2008, sales grew 107% to £65.7m.

UK sales were up 33% while international sales grew 112% over the period.

Robertson said: “We have horrible comparables from last year when we had 100% more stock than the year before. We have had the postal strikes and growing youth unemployment. Our work around delivery and returns will put us in good stead along with the planned marketing activity.”

Asos is trialling free next-day delivery and a returns pick-up service for a yearly fee.

During the seven weeks to November 15, Asos’s UK sales were up 23%.

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