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Smiley launches cashmere range

The Smiley Company has added a capsule range of premium cashmere knitwear to its autumn 10 offer.

The range, called Smiley Happy Cashmere, will be part of the Smiley: The Original Since 1971 range. It will launch at streetwear show Bread & Butter in Berlin in January and includes men’s and women’s roll-necks, cardigans and hoodies alongside V-neck jumpers, all bearing the Smiley logo. Knitted dresses and bow-embellished tops also feature for women.

The colour palette mixes subdued neutrals with saturated brights.

Wholesale prices range from £100 to £165. To find out more, call 020 7959 2414

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