Women’s young fashion brand Little Mistress has teamed up with The Only Way is Essex star Lucy Mecklenburgh to showcase its latest looks.
Its new website, www.little-mistress.co.uk, features a Lucy Loves section with pictures of Mecklenburgh in her favourite Little Mistress styles. Customers can then click through to buy them.
In future, Mecklenburgh will have an input into designs. Little Mistress is also looking for online concession opportunities.