Young fashion brand Lipsy has teamed up with Pixie Lott on a range co-designed by the popstar.
The ‘Pixie Collection’ comprises two trend stories, Pixie Festival and Pixie Party, both inspired by the popstar’s own style.
The range will be available at standalone Lipsy stores and on the Lipsy website, and at a limited number of concessions and wholesale accounts.
Pixie Festival features soft vintage style cotton dresses, bleached denim and fringed waistcoats with slouchy print vests and draped jersey maxi dresses. While Pixie Party is hinged around oversized animal prints and embellishment on chiffon layered dresses studded vest dresses.
Jeremy Stakol, chief executive of Lipsy said: “Pixie has strong ideas about fashion, understands product and has her own unique style. Our customers identify with her.”