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Lipsy launches Pixie Lott collaboration

Young fashion brand Lipsy has teamed up with Pixie Lott on a range co-designed by the popstar.

The ‘Pixie Collection’ comprises two trend stories, Pixie Festival and Pixie Party, both inspired by the popstar’s own style.

The range will be available at standalone Lipsy stores and on the Lipsy website, and at a limited number of concessions and wholesale accounts.

Pixie Festival features soft vintage style cotton dresses, bleached denim and fringed waistcoats with slouchy print vests and draped jersey maxi dresses. While Pixie Party is hinged around oversized animal prints and embellishment on chiffon layered dresses studded vest dresses.

Lipsy was bought in 2008 by high street multiple Next for £17m. The Pixie Lott range will not be sold in Next and the brand is yet to announce the wholesale price architecture of the range.

Jeremy Stakol, chief executive of Lipsy said: “Pixie has strong ideas about fashion, understands product and has her own unique style. Our customers identify with her.”





Readers' comments (1)

  • Pixie Lott is the first pop star in a while whose style I have rated. She is young and hot and has a good taste in clothes, she also fits the Lipsy demographic quite well. Even though I see her as being edgier than their consumer who I thought aspired to the more WAG type style?

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