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Vero Moda launches lingerie

Young fashion brand and retailer Vero Moda is to trial a lingerie collection in its own stores from October with a view to wholesaling it next year.

Vero Moda Intimates will comprise a broad range of sizes and styles that has a mix and match concept for its bras and briefs. The colours and prints were chosen to complement Vero Moda’s autumn 10 clothing line.

Vero Moda Intimates will be available in cup sizes A to F and will include basics, comfort styles with moulded bras, feminine styles with frills and delicate lace and a seasonal fashion range with modern prints.

Vero Moda is owned by Bestseller, the Danish group that also runs stores and wholesale businesses under the Jack & Jones and Only names.

Vero Moda’s Susanne Stuhr, who designed the collection, said: “We are delighted to add lingerie to our existing range of fashion clothing. Vero Moda can now offer customers a one-stop shop, addressing all their clothing needs in one place.”

The collection will hit stores on October 21.

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