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Young Ideas eyes expansion as it turns 50

Womenswear independent Young Ideas is eyeing up opportunities for expansion after celebrating 50 years in trade. 

Owner Anne Wright told Drapers the business is looking for opportunities to expand its bricks and mortar space in the near future, including potentially opening a new store and expanding the retail square footage of its current shops. 

The retailer currently has three locations in Ashbourne, Lichfield and Derby.

“We would open another store for Young Ideas – it’s just about finding the right location. We’d look in our local area and other market towns in the region.

“We aim to be a leisure destination; somewhere you can spend the day and enjoy a lunch out, rather than a high street location next to the major retailers.”

Looking back on 50 years in business, the former Drapers Independent Awards winner said the retailer has stood the test of time by knowing its customer and focusing and adapting to their needs. 

“Those needs have evolved, so we’ve had to evolve in order to keep pace with that change,” said Wright. “People’s lifestyles are more relaxed now, particularly in a working environment. Years ago it was more formal and customers wore suiting and formal wear, which only a few industries do now. It’s the same case for going out in the evenings, which is more casual now.”

The business also extended its opening hours to fit in with customers’ changing shopping habits. 

“50 years ago we had a half-day mid-week and stay closed on Sundays. Then a few years ago we began trading every Sunday from all of our stores. It was quiet initially but as you get established, the trade builds and it’s now a very important trading day for us.”

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