Peterborough-based firm Yours Clothing is rolling out its menswear offer through dual-fascia stores.
The plus-size womenswear business launched its menswear offer, Bad Rhino, for spring 16. The firm has converted seven of its 90 UK stores to a dual-fascia shopfront so far and will roll this out further across the UK.
Yours Clothing said numbers have not been firmed up for the rollout. However, one source told Drapers the firm is planning to refit a further 35 stores during 2016.
Bad Rhino is now stocked in all Yours Clothing stores. Prices are at a similar level to womenswear: a formal long-sleeved shirt retails at £22 and T-shirts at £15 in sizes from medium (38”-40”) to XXXXL (58”-60”).
To lead the menswear push the firm has appointed Ian Carruthers and Annemarie McNally from N Brown Group as head of menswear and menswear buyer, respectively.
Carruthers was buying and merchandise manager for menswear, footwear, sportswear and kidswear at N Brown Group for six years to December 2015.
McNally has joined from the group’s womenswear brand, JD Williams, where she was a buying and merchandising consultant from September 2013.
Yours Clothing made a £2m profit after tax in the year to February 2015 on sales of £48.7m.
Sources have told Drapers that founder and owner Andrew Killingsworth is considering a sale of the business, but a spokeswoman denied this was the case.