Plus-size womenswear retailer Yours Clothing is trialling five concessions in value chain M&Co’s stores, with a view to rolling them out if successful.
Yours Clothing opened a concession at M&Co’s store in the Gyle shopping centre in Edinburgh two weeks ago and another in Kettering last week. It is opening a third in Lerwick in the Shetland Isles today.
Two more will follow at the M&Co stores in Irvine, North Ayrshire, and East Grinstead, West Sussex, over the next two weeks.
“There are synergies with our customer profile and M&Co’s, and the big advantage for us is that their stores are in completely different locations to our network,” said Yours Clothing joint managing director Resh Dorka.
“The objective for both parties is to roll it out to more stores. If it proves successful, then around 100 of M&Co’s stores could be appropriate for our product. We’d need around 20 for it to make commercial sense.”
Dorka said the M&Co customer is older than a typical Yours Clothing shopper, but the buying and merchandising teams have worked together to select a cross-section of products for the trials, to learn what works well.
Peterborough-based Yours Clothing is on track to have 90 of its own stores in the UK by the end of the year and is launching plus-sized menswear range Bad Rhino for spring 16.
Bad Rhino was trialled in Yours Clothing stores in Great Yarmouth and Skegness over the summer. A website was launched in September.
The company’s turnover was £32.1m for the year ended February 2, 2014, compared with £27m during the same period last year. Pre-tax profit was £2.3m in 2014, up from £1.8m in 2013.
M&Co’s turnover rose 1% to £160.4m in the year to February 20, with EBITDA down to £2.2m from £7.2m. It has 280 stores.