French luxury fashion brand Yves Saint Laurent has named Hedi Slimane as its new creative director following the departure of Stefano Pilati earlier this month.
Slimane, former head of design at Dior menswear, will now take on all creative control of all YSL collections and the overall brand image. He previously headed up YSL’s menswear division from 1997 to 2000.
Paul Deneve, chief executive officer of Yves Saint Laurent, said: “Hedi Slimane’s exceptional talent and understanding of the spirit of Yves Saint Laurent heralds a promising new chapter in the story of the maison.”
François-Henri Pinault, chairman and chief executive officer of YSL’s parent company PPR, added: “As one of the most important French fashion houses, Yves Saint Laurent today possesses formidable potential, which I am confident will be successfully harnessed and revealed through the vision of Hedi Slimane.”
Former YSL creative director Pilati, who had been at YSL since 2004, left after his final show in Paris on March 5.