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Yukka targets growth overseas

Branded skate and streetwear etailer Yukka plans to develop its own-label product and expand internationally after sports specialist Extreme Group’s chief executive Al Gosling bought an undisclosed stake in the business.

Gosling, who has also joined the board of Yukka as a non-executive chairman, will help the six-year-old business broaden its brand portfolio.

Yukka, which was founded by managing director Robby Sur six years ago, sells brands such as Zoo York, Rocawear, Ed Hardy, Ringspun and Adidas Originals. It targets men aged between 16 and 30.

The business is forecasting turnover of £1.2 million for its financial year to November 09, up from £800,000 the previous year.

Sur said Yukka was also looking to expand its footwear offer and develop its female customer base, which currently makes up between 15% and 20% of customers.
He added: “International sales are about 11% and we have a few customers in northern Europe and the US. We want to expand that because a lot of our brands are big in those markets and the exchange rate is also in our favour.”

The business also has a Yukka own label as well as wholesale label Zen & Fuka, which is sold in a handful of independents including menswear indies Script and Saints & Sinners in Liverpool.
Gosling said: “This is a great business which has already got far without much capital and without a board, and we want to take it to the next level.”

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