Young fashion brand Yumi has produced a special edition dress, with 100% of proceeds going to its own Nepal earthquake appeal.
The specially produced Asha dress, the name of which means hope in Nepalese, features a floral print and retails for £45 online at Yumidirect.co.uk and in Yumi stores.
Brand founders Uttam and Clare Nepal have both personally been affected by the earthquake, which occurred on April 25 and to date has claimed the lives of more than 6,000 people.
Uttam, who was born and raised in the Dhading region of Nepal, said: “We’re focusing our efforts on providing relief through sales of our Asha dress. Asha means hope and that’s what we’re trying to bring to these remote areas. We hope you’ll support us in this relief effort.”
The brand is also running a national appeal for blankets, sleeping bags, whistles and torches.
Yumi has two UK stores and three outlets. It is also sold in 21 House of Fraser stores across the UK.