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Zalando acquires integration firm to progress 'platform strategy'

Zalando has acquired Germany-based Tradebyte Software for an undisclosed sum as it ploughs ahead with its platform strategy and partner programme.

The Berlin-based etailer now has 150 partners including Adidas and Superdry and has acquired the new firm to strengthen its ability to digitalise partner stock and connect it to retail channels.

It comes as the firm reported operating profit fell 34.6% to €16.4m (£12.9m) for the three months to the end of the March, although revenues increased 23.7% to €796.1m (£626.9m). The group said it is still on track to meet its full-year expectations.

“We are pushing ahead on multiple fronts, delivering on our long-term platform strategy and growth plan,” said Rubin Ritter, member of the management board. “At the same time, our core business is developing strongly and we continue to win market share.”

The retailer delivered its first parcel from a bricks-and-mortar store in Berlin in March, as part of its plan to become a platform to connect brands and consumers.



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