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Zalando breaks Black Friday peak order record

Customers at German etailer Zalando placed more than 2,000 orders per minute during peak times on Black Friday, breaking last year’s record of over 1,500.

The etail platform offered Sale discounts on 180,000 items this year and attracted more than 100,000 new customers.

Its bestsellers were black skinny jeans from Topshop and Only, a winter jacket by Hilfiger Denim and a Levi’s white logo T-shirt.

Delphine Mousseau, markets vice president at Zalando, said the etailer’s performance resulted from a concerted effort to “meet specific local needs in each individual market”.

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