Etailer Zalando has said its expectations for 2015 full-year sales growth will be at the upper end of its range as it gains more customers.
The firm said growth will be closer to 25% than 20% and EBIT margin will be between 3% and 4.5% of sales.
Zalando said its 33.6% growth in sales in 2015 was driven by a “focus on the customer proposition and additional marketing”. In 2015 sales were €2.9bn (£2.2bn) with an adjusted EBIT of €107.5m (£83.7m)
During the year mobile traffic increased from 48% to 60% of online visits year on year, while app downloads more than doubled to 19 million in 2015, from around 7 million in 2014.
The number of active customers increased 22% year on year to almost 18 million in 2015.
“Our market position has never been stronger, and we have never faced so many great opportunities,” said Rubin Ritter, director at Zalando. “We want to excite even more customers and gain further market share. We deliberately pursue growth while maintaining solid profitability – we think this is the best way to create long-term value.”