German ecommerce giant Zalando has launched a dedicated online platform designed to integrate start-up technologies into the wider Zalando site.
The platform, called Zalando Build, will host tech solutions and innovations from start-ups in the areas of personalisation and inspiration, focusing on content, sizing and styling.
The selected partners will work directly with the Zalando teams, and be provided with the relevant APIs needed to integrate on the site.
“Creating a better customer journey means providing a more inspiring and personalised fashion experience. With Zalando Build, we will partner up with the fashion ecosystem by integrating start-up solutions and innovations into the Zalando fashion store”, said Marc Lamik, head of partnerships at Zalando. “Our Zalando Build partners will get the opportunity to integrate their content or experiences in the Zalando fashion store and reach millions of consumers across Europe. Start-ups can leverage our size and market reach, while co-operating with start-ups gives us the possibility to implement new products and services much faster and try out new things.”