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Zalando revenues rise as it launches premium membership

Zalando has announced a 21%-22% jump in revenues for the first half of 2017 in its preliminary figures.

Half-year revenues at the German etailer were between €2.07bn and €2.09bn (£1.82bn and £1.84bn). The adjusted EBIT is expected to be between €100m and €106m (£88m and £93.2m) for the period. It report EBIT of €101m (£88.8m) for the same period last year.

Zalando also announced the launch of a premium membership programme, Zalando Zet, which will offer options such as return pick-ups, dedicated customer service and access to stylists.

The first phase will be by invitation only for customers in Berlin, Leipzig, Frankfurt and Hanover, and customers will be able to test the service for free for three months, with a €19 (£16.7) charge per year thereafter. It was not announced if or when the service would be introduced to other countries.

David Schröder, senior vice-president of convenience at Zalando, said: “Zalando Zet is the next step within our strategy of providing an even more frictionless shopping experience, tailored to fashion.”

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