German etailer Zalando has opened a technology hub in Dublin, the first outside of its home country.
The company plans to create up to 200 jobs at the 6,450 sq ft Fashion Insights Centre located at Dublin’s Silicon Docks over the next three years, in research and development roles relating to data science and engineering.
The team will be focused on building systems and algorithms to quickly identify trends and promote relevant products on its site for a more personalised customer journey.
“We know there are a lot of tech experts in Dublin so this is more about our company-wide strategy to enhance user experience than looking to grow sales specifically in the UK and Ireland,” a spokeswoman told Drapers. “Our ambition is to grow in all of the 15 European markets we serve.”
Currently 10 people work from the Dublin site, comprising a mixture of some Zalando employees from its Berlin office on a temporary basis and some new hires. The target is to recruit 50 people by the end of the year.
Zalando employs around 7,000 people in total, with the vast majority in Germany and a small international buying team of around 20 people in Paris, so this move represents its first significant international office.
The etailer’s founder Robert Gentz said: “Understanding our customers and gaining deep insights into their purchasing patterns and their behaviour online means we can provide them with a highly personalised and compelling offering.”
Eric Bowman, vice president of engineering, added: “We will offer graduates and experienced people the opportunity to work on exciting engineering and data science challenges. We’re looking for the best engineers and data scientists in Dublin, Europe and the world; people who thrive on solving hard problems and delivering impact.”