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Zalando raises sales guidance as it focuses on the UK

German etailer Zalando has raised its full year guidance for 2015 to between 28% and 31% from 20% to 25% as the company focuses on growing its UK business.

For the first half of the year sales increased 31.5% to €1.38bn (£982m). The firm’s adjusted EBIT was €59.2m (£42.1m) or 4.3% margin.

The guidance for adjusted EBIT margin for the full year remains unchanged at around 4.5%.

Delphine Mousseau, vice president of markets at Zalando said the company has been working to create a “best in class” shopping experience in the UK when it comes to convenience.

“With our current improvements in terms of payment and delivery we have made an important step in this direction. We recently launched Apple Pay, becoming one of the first fashion etailers in Europe to do so. We have also broadened Zalando’s assortment with sought-after and internationally known local brands such as Whistles, Miss Selfridge and Dorothy Perkins, and have also shortened the delivery time to 2-4 days, instead of 3-6 days as before.”


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