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Zalando sales boosted by beauty launch

Zalando has announced a 22% growth in revenue to €1.2bn (£1.05bn) for the first quarter of 2018 year on year, as the launch of its new beauty category fuelled strong sales.

The fashion section of Zalando reached revenues of €1.09bn (£959.7m) for the period, up from €908m (£797.3m) in the same quarter last year.

Adjusted EBIT for the quarter was €0.4m (£0.35m). Zalando said full-year guidance remained at 20%-25% revenue growth and EBIT of €220m-€270m (£193.2m-£237.1m).

This year Zalando launched beauty in Germany – the first new category in four years – and CEO Rubin Ritter said it was “off to a promising start”: “We see a great opportunity to complement our assortment and strengthen our position as a one-stop destination for fashion and lifestyle.”

Zalando also reported a rise in customer numbers and activity during the period: active customers increased by 16.7% year on year to 23.9 million and each active customer on average ordered four times with Zalando in the last 12 months.

Mobile reach also grew, and 76.6% of visitors to the site now access Zalando via a mobile device.

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