Independent retailers will be able to sell in-store stock through Zalando for the first time if a new pilot is successful.
In June, Zalando partnered with the Adidas store at Berlin Tauentzienstrasse in Germany to allow shoppers to order in-store stock through Zalando’s ZipCart app. The etailer has now extended the facility to independent retailers in Germany.
The first 10 participating stores can now accept orders from Zalando customers and fulfill them when the matching item is available in their stores.
The development is part of Zalando’s “platform strategy”, and its long-term vision to establish a network of brands and stores for customers all over Europe.
Jan Bartels, vice president of logistics products at Zalando, said: “Zalando is working on different ways to not only connect big brands and retailers, but for the first time to connect local stores with limited technological infrastructures.
”This way, Zalando becomes the digital solution for smaller retailers who are facing the challenges of digitalisation, and offers them a further sales channel.
“We see the future of commerce as a seamless shopping experience for customers, no matter if fashion items are available online or in local stores.”