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Zalando to launch Share Your Style campaign

German fashion etailer Zalando is to launch a new digital sharing campaign for autumn 15 in the UK and its other European markets on August 30.

The Share Your Style campaign features TV series Mad Men actress Christina Hendricks, musician and artist Noah Becker and model Lucky Blue, with a wide range of shareable content and an instant feedback app online.

The campaign will be promoted through outdoor and print advertising, and was developed in house. It aims to strengthen Zalando’s position in the online fashion market.

Carsten Hendrich, vice president of brand marketing at Zalando, said: “Together with campaign director, Jonas Åkerlund, we tried to capture the fun of fashion and sharing. In the campaign we show that fashion is for everyone, from tall to petite, from premium to maternity, from trendy to basic, for young and old. And you can find all of these styles at Zalando.”

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