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Zalando to push own label fashion

German etailer Zalando is planning to separate its own label fashion arm into a standalone business, as the firm looks to drive international fashion sales.

Zalando

Zalando

Zalando will grow its own brands by 20% to 25% a year. 

“The success of recent years has shown how much potential there is in our brands and we want to further develop this potential. Thanks to additional sales channels, we will be able to reach new target groups and gain new markets,” said Jan Wilmking, chief executive of the zLabels business.

Only 10-20% of Zalando’s sales currently come from its 17 own brands, compared with 50% at Asos. 

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