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Zara opens new concept store

Zara unveiled an opulent new store concept this morning at its Oxford Circus shop in central London.

The 9,150sq ft store, which has been three months in the making, now has a boutique-style feel, with a chocolate brown, grey and black shopfit and a dark marble floor providing a feeling of warmth across its two floors. Lighting remains dim and unobtrusive, but key pieces are picked out by spotlights.

The concept, which was designed by an in-house team, features higher price-point womenswear on the ground floor. Menswear is located in the basement, along with womenswear basics and the Trafaluc sporty young fashion collection.

The layout of the basement has been overhauled – the cash desk, previously located in the centre of the shop floor, has been moved to the back of the store, and menswear now has its own cash desk. The aim is to free up the area in the centre of the store and ease the flow of customers as they shop.

Stefano Sutter, managing director of Zara parent company Inditex, and commercial director Dilip Patel were present at the store opening. Sutter said: “It’s the most beautiful store, and our most advanced concept. It was a big investment.” Patel added: “We are aiming for clean, sophisticated and on-trend.”

Inditex will roll out the concept to all its UK Zara stores in the next few years.

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