Zara has agreed a deal to open its first UK dedicated menswear store at the Bullring shopping centre in Birmingham.
The retailer will open the 20,000 sq ft store on the upper level of the shopping centre, adjacent to its existing store which will now be converted into a women’s and childrenswear store across all three floors.
The new menswear store is expected to open in time for Christmas, but Inditex suggested it is not part of a strategy to rollout standalone menswear shops but “is just part of our optimisation strategy of enlarging existing stores”.
The new store comes as Ted Baker and Victoria’s Secret also plan to open stores at the centre before Christmas.
Sarah Mander, assistant director of retail leasing at Hammerson, said: “The store is key to Hammerson’s focus on securing international brands and bringing new concepts to the UK.”
Property agents Cushman & Wakefield and Bidwell Webber De-Pons acted for Hammerson on the deal. Zara’s owner Inditex was represented by Hartnell Taylor Cook.