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Zimmerman opens first European flagship in London


Australian womenswear label Zimmerman has opened its first European store on Bruton Street in London’s Mayfair.

Designed by Australian architect Don McQualter, the shop is spread across two floors and features Zimmermann’s full collection.

The brand has 23 stores globally.

“Opening our first store in London has been something that [my sister] Simone and I have wanted to do for as long as I can remember,” said co-founder Nicky Zimmermann.

“To see the store coming to life is just really exciting for us. We have spent a lot of time in London over the years and, like so many Australians, we have such a close bond with the city and have so many great friends here. The opportunity to present both our ready-to-wear and swim collections in our own space allows us to tell the Zimmermann story in our own way.”

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