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Zone Two expands into US market

Zone Two will open a new 4,500 sq ft show room in Manhattan, New York, later this week as the start of the sales and marketing agency’s plans for wider global expansion.

Located in the ‘NoMad’ area north of Madison Square park, Zone Two’s sales director Chris Akrimi told Drapers the new location is part of the agency’s expansion plans, which will see offices opening in Los Angeles, Canada and Paris.

The US team will initially be made up of three people – a brand manager, sales manager and sales assistant – who will report to Akrimi.

The agency will then look at hiring another one or two people in the new year to provide marketing and operating support.

Two of Zone Two’s current accounts, Mr Porter and J Crew, will be handed over to the US team, though Akrimi said the agency is looking to open up further retail accounts and has appointments with Nordstrom, Dover Street, Extra Butter, Barney’s and Kith.

The agency was also recently appointed as Eastpak’s exclusive US distributor after having worked with its parent company, VF, for two years as the UK distributor for bag brand.

“We’ll open up an office of a similar size in Los Angeles, probably by the end of 2018,” Akrimi said. ”We’ll have a West Coast office and an East Coast office.

“Then in 2019, if all goes to plan, we’ll go to Canada and develop the Canadian market. There are also plans in the pipeline for a Paris showroom, perhaps 24 months down the line.”

He added: “We’re having conversations with certain brands that have a US and global appeal.

“We want to make sure we can expand. Times aren’t easy, even across the pond, but there’s an opportunity there. Buyers are looking for new products in the marketplace, and it’s [been] a calculated move.”

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