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Zone Two gears up for expansion

Distributor Zone Two is targeting new stockists and opening shop-in-shops as it looks to expand.

Sales director Chris Akrimi, who was promoted a month ago, will spearhead the growth.

“I’m looking to strategically drive the business in new revenue streams by way of brand acquisitions, shop-in-shop concepts and maximising our current portfolio to make sure they  are reaching their full potential,” he said.

Zone Two will work with young fashion label Scotch & Soda’s existing 120 accounts to develop the business while launching shop-in-shops, with a 550 sq ft space opening in Harrods for autumn 13.

Scandinavian contemporary brand Samsøe & Samsøe has 45 stockists but Akrimi plans to up this to 70 for spring 14.

Akrimi also hopes to increase performancewear range Dual-ism Project’s stockists from the 30 already secured for its debut season in autumn 13 to around 45 for spring 14.

Its second season will see the brand expand into new categories including jerseywear, knitwear, polos and T-shirts.

Zone Two is in discussions to take on several “high-profile” brands, although Akrimi could not disclose further details. To help facilitate the planned growth, Zone Two has acquired more than 3,000 sq ft of showroom space close to its offices near Old Street, north London.

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