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Next launches branded sportswear shop-in-shops

Next has launched branded sportswear shop-in-shops into a handful of its stores.

The retailer, which has previously only sold branded clothing through its Next Directory, has opened the sports offer - called Next Sport - in its stores in Lakeside shopping centre in Thurrock, Meadowhall shopping centre in Sheffield and Church Street in Liverpool.

Brands that comprise the offer include Reebok, Adidas, Puma and Asics and it features men’s, women’s and children’s sportswear. Next has also re-launches its own sportswear brand NX Sport.

The launch is the first time that Next has made a push into offering branded goods in stores.

Last month, Next pulled the plug on its online branded young fashion offer the Brand Directory and is now selling all of its branded offers on the main Next website and in the Directory.


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