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Next triumphs on Cyber Monday

Next, Asos, New Look, River Island and Topshop enjoyed record online sales on Cyber Monday on one of the busiest online shopping days of the year.

According to research firm Experian Hitwise, British shoppers made 112 million visits to retail websites and spent 15 million hours shopping online.

Data from Experian also revealed the top fashion websites as ranked by market share of all visits.

Next came out on top and accounted for 6.85% of all visits to fashion websites on Cyber Monday, also dubbed Mega Monday.

Asos took 5.09% of all visits to fashion websites and came in second place while New Look took the third spot seeing 3.73% of all visits.

The top three fast movers in fashion retail who saw the greatest increase in visits between Cyber Monday 2011 and Cyber Monday 2012 were Misguided  which saw 111% growth year-on-year growth, Clarks UK saw 86% growth YoY and Boden 76% growth YoY.

Marks & Spencer said it received a record number of orders per minute, with an average three orders per second during shoppers’ lunch hour.

However, other data obtained from online media and marketing platform Amplience, said that Sunday was actually a busier day for online shopping than Monday with website views for some retailers peaking at 85% over run rate.

Large retailers witnessed an increase in website traffic of up to 71% above normal levels over the weekend.

For more on Cyber Monday see this weekend’s issue of Drapers.

Readers' comments (1)

  • The internet has transformed the way we do our shopping with more people going online than ever before. However, fraudsters are forever targeting online shoppers and it can be difficult knowing when to trust a website.

    New independent research by MySiteChecker.com, in conjunction with Redshift Research, highlights a number of security concerns that consumers currently have about online shopping. The research, that surveyed 1000 consumers across the UK, found that 64% are unhappy about providing financial information online, whilst 47% are unhappy about buying a product online from a website/company they have never heard of. Furthermore, 45% are not confident they would be able to quickly and easily determine if a website is safe to submit personal information on.

    There is currently a great deal of confusion amongst consumers when it comes to website security, with 91% of respondents saying more should be done to inform web users about which online security measures they should look for. Worryingly, despite the fact that a green address bar represents the highest level of website security, 71% are not sure what the green address bar actually means, whilst 52% have never even noticed their address bar turning green when shopping online. The padlock symbol on a website was the most popular security measure with 80% of consumers looking out for this. Yet in reality, the padlock symbol is the easiest element for fraudsters to dupe consumers with, as many are only looking to see the symbol displayed somewhere on the page – they are unaware that the official padlock will only ever appear in the browser bar.

    Website security is of paramount importance to consumers. The industry needs to provide better guidance on which security measures consumers should be looking for when trying to determine if a website is safe to shop on before they buy.

    Raj Sukkersudha
    Managing Director
    www.MySiteChecker.com

    Unsuitable or offensive? Report this comment

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