Heritage clothing and footwear brand Nicholas Deakins is to launch its first pop-up store on August 13.
Located on Lamb’s Conduit Street in London, the pop-up store will be open for one month and will use elements of the brand’s Leeds flagship store in its design.
The store will showcase Nicholas Deakins’ autumn 12 collection of men’s clothing and footwear which features the brand’s collaborations with Harris Tweed and the British Millerain Company.
Commenting on the pop-up a spokesman for Nicholas Deakins said: “We’ve been steadily expanding and increasing our presence in London over the past few years and expect this project to have some real impact.
“Retailers, consumers and press will all have a chance to see the subtle change of direction of our footwear and clothing collections along with the improvements made in the quality of manufacture.”