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Nick Robertson, Chief executive, Asos

Asos’s dynamic chief executive Nick Robertson has soared 19 places, following an outstanding year for the etailer.

The young fashion site, which started out as the celebrity-inspired As Seen on Screen, saw pre-tax profit rocket 68% to £4.1 million for the six months to September 30, with sales up 107% to £65.7m. Sales for the seven weeks to November 16 have since risen 104%. Asos has boosted its product ranges, with the number of brands it offers rising by 135% against last year to 700, while product lines are up 238% to 19,400.

Robertsons’s most significant development this year was the launch of branded clearance section Asos Red, which is expected to double turnover in the next three years. Robertson has invested in new management, bringing in Topshop buying director Caren Downie to lead the expansion of Asos’s offer, along with implementing new marketing systems and warehousing to cope with a 60% rise in orders. Robertson has said his goal is to overtake Next in terms of online traffic.

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