Eponymous menswear retailer Nigel Hall is set to launch a new store on Dukes Street, just a stone’s throw from Selfridges where the brand’s concession was axed last year.
The 600 sq/ft outlet is situated opposite the luxury department store and will open in July.
Owner Nigel Hall said demand for the brand north of Oxford Street was “high” so it made sense to return to the catchment area when the unit became available.
Designed by Hall, the shop is fitted with a “more modernist” interior than the retailer’s other stores and features shelving made from coloured MDF, oak and walnut.
Hall is now on the lookout for a new flagship store in Covent Garden, as he looks to merge the two current Covent Garden stores into a single property.
Nigel Hall menswear will also be showcasing their spring 14 Collection at Italian menswear show at Pitti Uomo for the first time this year.
The 70-piece collection comprises Nigel Hall signature fine gauge knitwear, a range of shirting with unique detailing, chinos and formal style trousers and summer tailoring.
Wholesale prices range from £30 to £120 with a mark-up of 2.6-2.7.
The brand is looking for international growth, targeting department stores and independent boutiques, with an eye on the Chinese, Japanese and US markets in particular.
Hall said: “We have a large American customer base both online and from tourists who visit us in-store so we are interested in the potential the US holds for us.”
The menswear retailer is also looking for potential investors to expand the brand into the accessories market.