Sales volumes for non-food retailers rose by 1.6% in January compared to the previous month.
This compared to an overall increase in sales volumes of 0.7% across the retail sector, according to the Office for National Statistics.
At non-food stores, the largest rise in sales volumes month-on-month was in the textile, clothing and footwear category which increased by 6.1%, reflecting heavy discounting.
The volume of sales for the three months from November to January rose by 1.5% compared with the previous three month period.
Sales volumes in the non-store retailing and repair sector, which includes internet sales, rose by 8.3% - the largest increase since records began in 1986.
The total rise in sales volume was largely boosted by strong sales in household goods stores and the non-store retailing and repair sector.
Retail sales by value remained flat for the three months to January, compared with the previous three months.
At non-food stores, the greatest fall in sales by value was in department stores, which fell by 2.6%. Textile, clothing and footwear sales fell by 0.8%.
The average weekly value of sales in January was £4.8 billion, 2.8% higher than in January 2008.