Cheshire-based premium menswear independent Norton Barrie will close its Warrington store next month after trade dropped off following a revamp of the nearby f the nearby Golden Square shopping centre in Old Market Place.
Norton Barrie, which also has stores in Wilmslow in Cheshire and Bolton in Lancashire, sells brands including Hugo Boss, Prada and Armani Jeans.
Store manager Paul Harrison said the Warrington shop, on Buttermarket Street, had been underperforming compared with the rest of the business and would close at the end of March, when its lease expires.
Harrison added that refurbishment of the town’s nearby Golden Square shopping centre had hit footfall at the store. He said: “Two other stores near
us have closed. The footfall is down.
“We see this as positive for the business and an opportunity to focus on the better-performing stores. Sales at the Bolton shop are up 10% on last year. We will open a third store again in the future, so this is just consolidating for growth.”
Harrison added: “We opened the Warrington store because there were no distribution issues and we could have all the brands. But a lot of the catchment area still preferred to shop in Wilmslow, Chester or Liverpool.”
He said the business was introducing ready-to-wear and made-to-measure tailoring from designer Nicky Wallace in its remaining stores.“In this [economic] climate you have to give shoppers something they can’t get anywhere else,” said Harrison.
“We’re still seeing shoppers who have money to spend, but it has to be on something different. The label is becoming less important.”