Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Novomania cancels March edition

Shanghai-based trade show Novomania has cancelled its March edition after owner UBM said the event “no longer addresses the needs of the intended participants”.

The show, which launched in 2010 and showcases streetwear, casualwear, footwear, premium fashion and denim brands, was scheduled to take place on March 5-7 2014.

It is unclear if the show will run again.

A UBM spokesperson told Sportswear International: “A major shift in the fashion retail sector in China and changing market circumstances has meant that Novomania as it was conceived could no longer address the needs of the intended participants.

“We feel the need to further observe the evolution of this sector before we can devise an event to meet the expectations of the stakeholders and the community it serves, and it became a professional imperative upon us to not stage Novomania at this moment.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.