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Novomania cancels March edition

Shanghai-based trade show Novomania has cancelled its March edition after owner UBM said the event “no longer addresses the needs of the intended participants”.

The show, which launched in 2010 and showcases streetwear, casualwear, footwear, premium fashion and denim brands, was scheduled to take place on March 5-7 2014.

It is unclear if the show will run again.

A UBM spokesperson told Sportswear International: “A major shift in the fashion retail sector in China and changing market circumstances has meant that Novomania as it was conceived could no longer address the needs of the intended participants.

“We feel the need to further observe the evolution of this sector before we can devise an event to meet the expectations of the stakeholders and the community it serves, and it became a professional imperative upon us to not stage Novomania at this moment.”


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