Drapers reports back from the hottest parties and events at trade show Bread & Butter Berlin last week.
Stars of the stage As previous Bread & Butter attendees will know, denim brand G-Star is known for its highly produced catwalk presentations. However, this season the brand went in a new direction with a full-on performance housed in its purpose-built mini-theatre.
Absolutely Müllered Bread & Butter president Karl-Heinz Müller joined guests at the show’s opening party at Tempelhof Airport on Tuesday. Guests were treated to a light show and performance from 2ManyDJs.
Full Vans Almost 1,000 people braved a downpour in east Berlin during the city’s Fashion Week to check out the launch of the Vans OTW line – the venue was full within 30 minutes of opening. The event featured music from Lupe Fiasco, Yassin Bey (aka Mos Def) and the Patta Soundsystem.
Mixed jeans Denim brand Denham invited a plethora of guests to its autumn 12 preview launch in Berlin during Fashion Week and B&B. Revellers enjoyed the free-flowing cocktails and beers as they viewed pieces from the new collection.
Which member of the Drapers team was seen dancing on the bar with the wife of the chief executive of a leading denim brand at a B&B party?