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Off the record, July 21 2012

At the Berlin shows, Guess celebrated 30 years, Barbour opened up and Capsule threw a BBQ.

Paul Marciano and Bryan Adams

Paul Marciano and Bryan Adams

WHAT Guess fashion party

WHERE Spindler & Klatt on the banks of the Spree river, Berlin   

Men’s and women’s fashion brand Guess celebrated its 30th anniversary in Berlin on July 4, where chief executive and creative director Paul Marciano (right) welcomed select guests including musician Bryan Adams (left).

The entertainment Guests were treated to videos of the 30th anniversary campaign, featuring supermodel Claudia Schiffer, and of the spring 13 catwalk show.

The music A DJ set from Neroz.

WHAT Asos Black x Puma collection launch                          

WHERE Soho House, Torstrasse, Berlin                                  

Asos launched its first collaboration with sportswear brand Puma in Berlin. It was unveiled by Asos head of menswear design John Mooney (centre) and menswear fashion director Stefan Pesticcio (right). Puma chief executive Franz Koch was also there.

John Mooney and Stefan Pesticcio

John Mooney and Stefan Pesticcio

Food and drink Aged beef rib ciabatta and cocktails.

WHAT Capsule after-party BBQ

WHERE The Fritz Club Garden, Berlin      

Capsule after-party BBQ

Capsule after-party BBQ

Contemporary trade show Capsule threw an after-party to close two days of busy buying in the centre of Berlin. Brands, buyers and press let their hair down and were treated to some special music performances.

The food and drink A barbecue, including bratwurst, with Corona beers and fruit cocktails to drink.

The entertainment A performance by singer Hanni El Khatib.

WHAT Barbour store launch

WHERE Alte Schönhauser Strasse, Berlin       

Barbour store launch

Barbour store launch


British heritage brand Barbour threw open the doors to its new Berlin store, on the bustling Alte Schönhauser Strasse. The Barbour team turned out to toast the opening as the crowd checked out the latest collection.

Who Barbour national account managers Gordon Lawrie (left) and James Maxwell.

The drinks Beck’s and Newcastle Brown Ale.


Which buying director leant on a closed door and fell ‘Del Boy style’ during the Weekend Offender party in Berlin?

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