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Off the Record: March 28, 2015

From fundraising fashion to a royal seal of approval

Jacques Vert flies the British flag in Dubai

Jacques Vert Group celebrated the launch of its eponymous brand Jacques Vert in Dubai and Kuwait with a plush red carpet event in partnership with the British Embassy. A catwalk show of the spring 15 collection was followed by a performance by Daniel Koek, star of London’s West End production Les Misérables.

Middlesbrough gets psyched about online

Premium independent Psyche invited 500 guests to its Middlesbrough store to celebrate the launch of its new website,, created by Visualsoft in just 13 weeks. The store held a spring 15 catwalk show and a live auction to raise money for its chosen charity the South Cleveland Heart Fund to help pay for new MRI scanners. Meanwhile, guests browsed the new collections and listened to a live jazz band.

Sales pitch at the palace

Jermyn Street shirtmaker Emma Willis might have found a new customer during her investiture as an MBE. Receiving her gong from the Duke of Cambridge, the energetic entrepreneur remarked that HRH Prince Charles had worn a few shirts by her, and Prince William replied that he would have to drop in to the shop to be measured up too. He also praised Willis for her work with veterans’ charity Style for Soldiers.  

The selling season must be over

No, it’s not a crowd of hopefuls at the audition to replace Zayn in One Direction. It’s the Spring Luncheon gathering of The 39 Club, the menswear industry’s social network. Alongside all the merry-making in London last week, a handsome £1,142 was raised for prostate cancer charities. Well done to all.

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