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Olympian sports new Panache bra

Lingerie brand Panache has signed Great British Olympic javelin athlete Goldie Sayers (pictured) as the face of its new sports bra.

Developed in conjunction with design consultancy Progressive Sports Technologies based at Loughborough University, it is the first sports bra from Panache since 2000 and is said to achieve an 83% reduction in bounce compared to not wearing a bra at all when tested on a 32G cup. The bra will go into stores from October 1 across Panache’s 400 stockists including King’s Road Sporting Club and the Sweat Shop. The wholesale price for the bra is £14.60.

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