Drapers caught up with journalist-turned-designer Eve Pollard to discuss her eponymous clothing line and plans for the future.
This is your first time at Pure - how is it going so far?
I’m very impressed with the show, it’s very bright and clean and easy to find your way around, and I think the way it’s laid out is terribly attractive. Next year I think we would want to talk [to the show organisers] about our location, but people who have been coming to the stand have been very encouraging. They are saying there is nothing like us out there.
Do you think there is a degree of novelty attached to yourself and the fact you’re launching wholesale this season?
I don’t think people are interested in me - this is work. They might know me or Claudia [Winklemann, Pollard’s daughter] but that’s as far as it goes. This is our customer, these boutiques, so we fit right in. We have received some orders today - and we’re hoping for some more to come.
You are currently available only online and catalogue - is this helping you get to the next stage?
We’re very keen to go into shops now, it’s very important. Strange things happen to your body when you get to a certain age and our customer likes the idea of trying something on. We are aimed at 40-plus- our dresses have no zips, because if you live alone it can be trickey to do them up or they might break - they are machine washable, uncreasable because we all work long days and they are classic, which means young professionals can wear us too.
Eve Pollard Designs wholesale from £33 to £55. The 20-piece dress collection targets women aged 40-plus in sizes 10 to 20.