Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Online fashion retailing and search engine traffic

According to Nick nobody uses Google to search for the type of fashion item they are looking for – a statement I disagree with.

It’s been my experience, and that of many others in the industry, that search engine traffic to online stores comes in a many different forms. I’ve listed six of the most common types of key phrases used to reach online fashion stores:

  • Product (Trousers, Dress, Shoes)

  • Refined Product (Black Trousers, Green Mini Dress)

  • Brand (Levis, Marc Jacobs)

  • Store (Topshop, Lipsy)

  • Celebrity (Dress Kate Moss Wore, Victoria Beckham’s Jeans)

  • Hybrid (Topshop Dress Peaches Geldof Wore)

I’ll share some more thoughts from this conference throughout the week - keep a watch on my Drapers blog page for more of these.

Have your say

You must sign in to make a comment.

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.