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Online fashion sales fall on month

Online sales of fashion rose 17% on last year in April but fell 2% against March according to the IMRG Capgemini e-Retail Sales Index.

Total online sales rose 14% April against April, with average spend also up by £10, but month on month sales fell 2% across the online sector as a whole.

“It is, however, clear that the online market is maturing, with seasonal fluctuations becoming more noticeable in certain sectors as they are no longer obscured by the 50% plus year on year growth rates of the past.”

Mike Petevinos, head of consulting for retail for Capgemini UK

Within the fashion sub-category, online accessories sales rose 59% on last year but contracted by 4% against last month.

Footwear sales remained positive on both the year and the month, up 17% and 3% respectively.

Lingerie sales were the only sector to show a fall on the year, down 26%, but they rose on the month by 2%.

Mike Petevinos, head of consulting for retail for Capgemini UK said: “The e-retail industry continues to perform well during the recession with year on year growth at around 15% being achieved consistently over the last 10 months. We are also seeing growth in the average basket value with UK shoppers spending £10 more online per visit compared to a year ago. It is, however, clear that the online market is maturing, with seasonal fluctuations becoming more noticeable in certain sectors as they are no longer obscured by the 50% plus year on year growth rates of the past.”

 

 

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