Online retail sales in the UK have been forecast to top £87bn in 2013 as sales through the channel in December rose by 17.5%
According to data from online sales tracker the IMRG Capgemini Index, online retail sales exceeded expectations in December, representing 12% month-on-month growth in comparison to November.
IMRG and Capgemini are forecasting that if growth continues at this rate then the online retail market looks set to grow by 12% in 2013, with consumers spending £87bn online compared to £78bn in 2012.
Mobile is set to continue to grow as a channel for driving online sales in 2013.
“It was a very strong finish to the year for the online retail industry, with growth coming in above expectation after a solid first half of the year,” said IMRG chief operations and policy officer Andrew McClelland.
“Retail sites can be accessed through a range of devices and in a range of contexts, whether during a commute, in-store or increasingly in front of the TV.
“Consumers are going to carry out a lot of research prior to making a purchase, so in order to secure their custom the challenge to retailers is around providing both the value and the experience that will make them stand out from the competition.”