Online shopping boomed over the Easter bank holiday weekend as the bad weather forced people to stay at home.
Online sales rose by 16.5% compared to Easter weekend last year, contributing to an 8.2% rise in consumer spend overall, according to estimates by Barclaycard.
Clothing was exactly in line with the total figure, while online sales at department stores rose by an impressive 18.3%.
However, bricks and mortar sales were less buoyant. Clothing sales fell by 5%, with total in store sales rising by 6.4%. Spend in department stores decreased by 2.3%.
Dave Chan, chief executive of Barclaycard Consumer Europe, said: “This significant shift to online will have had a major impact on retailer’s forecasted in-store Easter sales.
“Multi-channel retailers are in a significantly stronger position to adapt to changing consumer spending trends – whether this be through personal choice, or a simple change in the weather.”