The Only Way is Essex star Lauren Goodger is to launch her own womenswear brand in conjunction with Fashion Capital, the organisation which supports up-and-coming designers.
Manufactured exclusively in the UK, the 30-piece collection will be designed by Goodger in collaboration with Fashion Capital using its London workshop and factory.
Pieces will include A-line dresses, wide palazzo pants, leather jackets and body-con dresses. The collection will launch in November for the spring 12 season. Prices are yet to be confirmed.